SUSTAINABILITY

BETTER QUALITY AND BETTER FOR THE ENVIRONMENT

SUSTAINABILITY

At ZETA Group our goal is to achieve a balance between sustainability and reducing environmental impact whilst providing consumers personal care products that meet their day-to-day needs for practicality, high quality and effectiveness.

To achieve this delicate balance we firstly search the world for the finest sustainable ingredients whether that be Bamboo one of nature’s most durable and renewable materials or the best quality American wood chips, we combine these with innovative design and the latest manufacturing technology to create products that children, adults, and Mother Nature will love right now and into the future.

Parents across the world are dedicated to giving their children the best products they can right now, but at the same time playing their part in helping sustain our beautiful blue planet so that their children will continue to enjoy the wonderment of nature.

Personal care products continue to be one of the most resilient and fastest-growing categories in the world. With many consumers now demanding products that are not only kind to them and the ones they love, but also kind on our planet.

The Growth of Environmental Concern

From the dawn of time the earliest humans learned to work in harmony with nature and the concept of a God or Goddess of the Earth was an important part of the older religions, Terra in the ancient Greek and Roman cultures and Pachamamma in the Inca religion are just a few, we often simply referred to this today as Mother Earth.

In 16th century Europe, a new concept of environmental concern came to light mostly focused around soil erosion along with the depletion of certain natural resources. Not much changed for another 200 years when new ways of thinking emerged around not just environmental concerns but also a wide range of societal issues.

Skip forward to the 1960’s and concern for the environmental issues was growing as part of the counter-culture movement of that time. By the 1990’s environmental concern was in the mainstream, and no longer the concern of just a few, Governments started to take notice and it was not long until new environmental legislations were coming into force.

Today, environmental awareness and the impact our own behaviors have on the planet is part of our everyday way of life. Global warming is something that affects all of us and the need for us all to adopt more sustainable practices in our lives is something that everyone needs to be a part of.

Ensuring the sustainability of the personal care market is dependent on the raw materials used in the finished product along with the energy required to manufacture these products. New Zealand takes advantage of its diverse and unique landscape to generate approximately 80% of electricity from renewal sources mostly hydro, geothermal, and wind. The New Zealand Government has committed to 100% renewable energy target by 2030.

The people of New Zealand or Aotearoa in the indigenous Maori culture have always had a great love for the magnificent natural environment of the country. Many in the population still make their living on the land or are closely connected to it as agriculture is one of the primary industries. Guardianship of the natural environment is a concept that New Zealanders hold dear, in the Maori culture it’s called Kaitiakitanga meaning guardianship, protection, and kinship with the natural world.

Many indigenous cultures have lived for millennia in harmony with the cycles of nature with the knowledge that nature’s resources are finite and must be protected and given the time and opportunity to successfully renew and regenerate.

The unsustainable extraction and harvesting of raw materials are currently one of the biggest environmental concerns. 

New Zealand takes full advantage of its rich, diverse, and unique landscape to currently generate approximately 80% of the country’s electricity needs from renewable sources predominately hydro, geothermal, solar, and wind. A potential exciting new source of renewable energy in New Zealand is ocean power, namely tidal and wave power, which is currently being seriously investigated and tested across a number of locations.

The New Zealand Government has committed to phasing out the use of fossil fuels (mostly coal and gas) in electricity generation and moving to a 100% renewable energy target by 2030.

Technology and innovation continue to make environmentally friendly sustainable materials such as and 100% bamboo cloth more accessible and cost-effective. ZETA Group currently manufactures over 30 different brands of products that utilize sustainably focused natural materials and this continues to climb. The blend of materials is also a key consideration when assessing the sustainability of any product, for example, if a wipe is 70% polyester and 30% rayon then 70% of each wipe will not biodegrade in the landfill it will most likely end up in. By switching to a 40% viscose, 60% polyester mix a significant amount of plastic waste will be eliminated. Moving to a 100% bio-degradable cloth means that the vast majority of the product can be bio-degraded (under the right conditions) as only a very small amount of the plastic packaging is not biodegradable.

The other benefit often overlooked around using biodegradable raw materials is the growth of commercial composting systems, waste to energy plants, often turning this waste into bio-fuels that are increasingly being used such as to fuel airliners.

ZETA Group is proud to be a fully owned and operated New Zealand company who is on an on-going journey to play a part in moving towards a more sustainable world.

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